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"Nielsen provides a most excellent and understandable narrative of a complex history. Well done."
- ANDY GROVE, co-founder, CEO, and Chairman of Intel
Noted systems developer Lars Nielsen reveals the dynamic combination of innovation, competition and (often eccentric) entrepreneurship that went to shape today's tech landscape.
From the military's ENIAC of 1946 to the ripening of the Web and e-commerce, Nielsen's Computing: A Business History details the evolution of computing as it has impacted the models and practices of markets and professional services around the globe.
Nielsen explains not only the development of technologies, but the ongoing saga of strategic rivalries between such tech firms as IBM, Cisco, Apple, Microsoft, Google and Facebook.
He surveys the rise and fall of companies and platforms from the early days of the mainframe when the likes of Sperry Rand and DEC laid unsuccessful siege to IBM's market-share, through to the era of Windows vs. Mac and beyond.
Perhaps most importantly, Nielsen vividly depicts the brilliant but often rapacious personalities behind the competition that shaped the business computing environment we know today.
"Over the past seven decades, commerce has been dramatically redefined (and re-engineered) in step with the advance of digital technology. Lars Nielsen does a splendid job of revealing this vital evolution. I couldn't put the book down."
– James Strock, author of Serve to Lead
"Lars Nielsen insightfully and engagingly shows why we've got an unlikely partnership (the American military-industrial complex teamed with a generation of pot-smoking hippie whiz-kids) to thank for today's digital economy. This is one of the best books I've read all year."
- James Amato, President and CEO, Tekserve, Inc.
Paper Edition - $11.95
Kindle Edition - $3.99
Digital Edition published July 2011
Paper Edition published July 2012
Paper, 160 pages, 9" x 6"
Retail price $11.95
3 hours, 57 minutes
Narrated by Smokey Rivers
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