Founded June 2010
Corporate Mantra: Work smart; Be kind.
New Street's publications are available throughout the United States, Europe, the UK, Japan, India and elsewhere around the globe. Links on this site are generally to US retailers. Contact us directly for details about distribution to the trade.
Available in Kindle, paper and audio editions ...
Here is a book which, unlike others, goes well beyond simple platform-specific guidance to reveal the core principles, philosophy and techniques that lay behind every successful social media implementation.
Whether you are using Facebook, Instagram, Pinterest, Twitter or other combined options, the fundamentals explained here - fundamentals too often misunderstood or ignored by the multitude who tend to confuse "social media" with "media" - are sure to prove essential to your efforts.
Leading social media practitioner Michael Malone cites real world strategies adopted by such diverse brands as WoodenBoat Magazine and the Grateful Dead, and details clear "best practices" without which no attempt at social media outreach will succeed.
Are you building a social media presence catering to a large international constituency? Or simply local fans of a popular neighborhood coffeehouse? In either scenario, the same rules apply ... and Malone's insights will get you where you want to be far more quickly, efficiently and economically than would otherwise be the case.
Michael Malone has created successful social media presences for a number of major firms. He lives in northern California.
Published June 2013 in Kindle and Paper Formats
Paper, 72 pages, 9" x 6"
Retail price $8.95
Introduction * Community * Precise Communities * "He was playin' real good for free" * The Art of Discovery * Real vs. Random Fans/Followers * Nothing to Hide: Let the Transparency Flow * Encouraging Chatter * The Beauty of Limited Virality * Bragging Rights, But With Class * Make Evangelists Out of Fans * To Blog or Not to Blog * Don't Be a Bad Dime * Wrapping It Up
Published May 2014 in Audio Format
Read by Ward Paxton. 1 hour, 46 minutes.
Copyright 2017 by New Street Communications, LLC.
All rights reserved.