Founded June 2010
Corporate Mantra: Work smart; Be kind.
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A timely guide for surviving and keeping one’s sanity in the dysfunctional work environments which have become all too common in the 21st century.
- Lawrence Mantrone, Founder and Managing Director at Adaptyze LLC and Adjunct Professor, NYU School of Professional Studies
Smart, wry, and subversively entertaining, Stop Managing Start Thinking provides a merciless dissection of modern management in all its hideous glory, and skewers the "friendly Fascism" of corporate culture.
The book's anonymous author takes on the Orwellian dogmas of entrenched corporate culture ... confronts grossdis-economies of scale ... and slays a host of other sacred cows: from the value of deadlines to the "efficiencies" of multitasking.
In a mere 164 pages, Stop Managing Start Thinking delivers a vault's worth of disruption, challenging "accepted wisdom" at every turn and opening the door to new approaches and ideas ... new thinking.
The author has worked for the past ten years managing a wide range of website, software, and advertising projects. She ended up in the IT Industry by accident after relocating to a new and outrageously great city, and she has worked with more than fifty clients ranging from ubiquitous brands to brands so obscure even Google Search doesn't know about them. She has managed projects across a multitude of platforms and technologies, and during that time has experienced e-commerce going mobile, Web 2.0, the social media revolution, the burgeoning of responsive design, and a number of other cool things that go "bump" in the night. Before the call from the temp agency which got her into IT, she worked (not all that zealously) in several other industries and (frankly) preferred writing sublimely perfect fiction. She graduated summa cum laude from a private university so elite few people have ever even heard of it, where she majored in English and Political Science. She does not have a degree in computer science and, thankfully, she is not "certified" in any particular pre-ordained style of project management. She currently lives outside the box.
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